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Last updated: 27 September 2026
Human Wants Beauty (“HWB”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect information when you visit or use the Human Wants Beauty website, place an order, contact us, subscribe to our communications or otherwise interact with us.
By using our website, you acknowledge the practices described in this Privacy Policy.
We may collect information you provide directly to us, information generated when you use our website and information received from third-party services that support our business.
Depending on how you interact with HWB, this may include:
• Your name
• Email address
• Telephone number
• Billing and delivery address
• Order and purchase information
• Account information, if you create an account
• Communications you send to us
• Product reviews, feedback, photographs or other content you voluntarily submit
Information you provide when contacting customer support
When you make a purchase, your payment information is processed through our third-party payment providers.
We do not ordinarily receive or store your full payment card details. Payment information is handled according to the applicable payment provider's privacy and security practices.
When you visit our website, certain information may be collected automatically, including:
• IP address
• Browser and device type
• Operating system
• Pages viewed and products viewed
• Referring website or source
• Approximate location derived from technical information
• Date, time and duration of visits
• Website interactions and browsing behaviour
This information may be collected through cookies, pixels, analytics tools and similar technologies.
We may use your information to:
• Process and fulfil orders
• Process payments
• Deliver products
• Send order confirmations and delivery updates
• Provide customer support
• Respond to enquiries
• Manage returns, refunds and exchanges
• Improve our products, website and customer experience
• Understand how customers use our website
• Maintain website security and prevent fraud
• Send marketing communications where you have consented or where otherwise permitted by applicable law
• Administer promotions, offers and competitions
• Meet legal and regulatory requirements
• Protect our rights and interests
If you subscribe to receive marketing communications from HWB, we may send you information about products, launches, offers, content and other brand updates.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication or by contacting us.
Unsubscribing from marketing communications will not prevent us from sending essential transactional communications relating to your orders or account.
We use cookies and similar technologies to operate and improve our website.
Cookies may help us:
• Remember your preferences
• Keep products in your shopping cart
• Process and fulfil orders
• Understand website traffic and usage
• Measure marketing performance
• Personalise aspects of your website experience
• Improve website functionality and security
Some cookies are essential for the website to function, while others are used for analytics, advertising or performance measurement.
You may be able to manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.
We work with selected third-party service providers that help us operate our website and business. These may include providers for:
• E-commerce and website hosting
• Payment processing
• Shipping and delivery
• Email and marketing communications
• Analytics
• Advertising and measurement
• Customer support
• Fraud prevention and security
These providers may process personal information on our behalf or as part of providing their services.
We do not sell your personal information as a standalone product.
We may use analytics, advertising and marketing technologies to understand website activity, measure campaigns and provide relevant communications or advertising.
Depending on the tools used on our website, these may include cookies, pixels and similar technologies provided by third parties.
These technologies may collect information about your interactions with our website and advertisements.
You can manage certain tracking preferences through your browser or device settings and, where available, the controls provided by the relevant service.
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmission or electronic storage is completely secure. We therefore cannot guarantee absolute security.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business and transaction records, resolve disputes, prevent fraud and comply with legal, accounting or regulatory obligations.
When information is no longer required, we may securely delete or anonymise it.
Depending on applicable law, you may have rights relating to your personal information, which may include the right to:
• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of personal information where legally applicable
• Withdraw consent where processing is based on consent
• Opt out of marketing communications
• Ask questions about how your information is processed
To exercise an applicable right or make a privacy-related request, please contact us using the contact details provided on our website.
We may need to verify your identity before completing certain requests.
Our website and products are not directed specifically at children.
We do not knowingly collect personal information from children where prohibited by applicable law. If you believe that a child has provided us with personal information, please contact us so that we can take appropriate action.
Some of our service providers may process or store information outside the United Arab Emirates.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place and that the information continues to receive appropriate protection under applicable law.
Our website may contain links to third-party websites or services.
This Privacy Policy does not apply to those third-party websites. We recommend reviewing the privacy policies of any third-party websites you visit.
We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, service providers or applicable legal requirements.
Any updates will be posted on this page with a revised “Last updated” date.
If you have questions about this Privacy Policy or how we handle your personal information, please contact Human Wants Beauty through the contact details provided on our website.
Human Wants Beauty
United Arab Emirates
